More filings were completed at OTC Markets today. All information to the year-end December 31, 2016 has now been uploaded. Q1 2017 is being worked on presently.
The overview as at December 31st is that the positive trend of substantial loss reduction continued, despite lower sales for the period. Details are in the filings at OTC Markets. Management projects that sales will increase in 2017 based on events subsequent to filing, thus establishing renewed momentum for Winning Brands.
The Big Picture
Winning Brands’ continued reduction of operating losses in 2016 reflects a positive pattern. The Company has achieved this performance improvement every year since reporting began. The 2016 annual operating loss is the lowest ever. A 7-year chart illustrating diminishing losses is shown below. Cumulative sales during these years have been approximately $2.7 Million, representing an estimated 675,000 individual retail consumer transactions. A foundation of proven consumer satisfaction with the products exists. Lower sales in recent periods arises from reduced physical distribution, not from a lack of consumer satisfaction. Physical distribution will increase again with additional capital. Management anticipates that Winning Brands 2017 sales will increase over 2016, contributing to momentum and recovery for Winning Brands in 2017 following its recent quiet period.
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Despite challenges arising from the working capital deficiency, which created inconsistent sales due to limitations in production,distribution and marketing support for listings, the company’s business premise has proven to be resilient. Winning Brands has a sound basis for success when appropriate financing is arranged to invest in sales growth. Winning Brands’ resilience arises from the uncomplicated nature of the company’s business model. Winning Brands supplies good consumable products that solve “everyday” problems for customers in various regions. This is done in partnership with retailers. Consumers indicate satisfaction with these products through continuous testimonial feedback. If some retailers are lost due to minimum support requirements, others are found in due course.
The primary cause of de-listings is the challenge of providing sufficient marketing support. This will be overcome with renewed capital funding. A wide range of retailers are well-suited to Winning Brands’ product mix. Online shopping continues to be a growing feature of the retail landscape. Winning Brands now has a strong U.S. platform for online sales through HomeDepot.com, Walmart.com and Amazon.com and consumer satisfaction is high. Keeping more finished goods inventory for immediate delivery will also increase sales volume by increasing the pace of turnover.
