Shareholders will recall that the prospect of a joint venture with Supreme Sweets was introduced this year, via our Innovators Community initiative. It was an example of what Winning Brands will do to grow beyond recovery of our existing products, to include completely new revenue streams as well.
We have made excellent progress in the last 3 weeks in the Supreme Sweets project. As a method to reduce the dilution of Winning Brands shares associated with raising new capital for this joint venture, Winning Brands has instead been helping to organize an RTO for Supreme Sweets with another OTC publico. This means that Supreme will obtain new operating capital directly (which has already been sourced) for new product launches rather than having to draw the capital from Winning Brands. Some of these new Supreme Sweet products are being assigned to Winning Brands, and Winning Brands will become the vendor of record. This means that Winning Brands will derive completely new sales revenue streams from this joint venture without dilution to its shareholders for this joint venture. It will be the first completely new source of sales revenue ever for Winning Brands, beyond its existing product range. It opens a door to new success areas in addition to our existing foundation, not instead of it. This is the power of the development.
That RTO of Supreme Sweets with the other publico will be activated in January, so that our first joint venture under Innovators Community will be operational in Q1, for the benefit of Winning Brands, in practical terms – not just theory.
There is much going on of a positive nature now at Winning Brands. I am being conservative by waiting to discuss these, rather than doing so before the benefits are activated. However, I do state clearly that the recovery of Winning Brands’ operating momentum in 2017 (by restoring the PINK Current Information tier, and reducing losses to record lows, with self-sufficiency closer than ever) is only the beginning of our positive turn-around. We already have substantial, signed, Indication of Interest for the proposed Winning Brands Regulation A+, through which several terrific additional initiatives will be made as well.
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Winning Brands is now positioned for substantial progress in sales growth and qualifying for healthy (positive) re-financing to stimulate the company. Thank you for your interest in Winning Brands. There will be much to share in Q1 and 2018 in general. I am genuinely excited by the new possibilities for Winning Brands now coming to fruition.
Respectfully,
Eric Lehner, CEO
For more information about Innovators Community, please see: www.InnovatorsCommunity.com