I thank the team at Uptick Newswire for organizing a podcast interview
in which to share further thoughts about Winning Brands.
A link to the interview audio file is here:
https://upticknewswire.com/interview-ceo-eric-lehner-of-winning-brands-corp-otcpink-wnbd-2/
ADDITIONAL DETAILS:
In the interview, I mention for the first time two names connected with our (several) joint venture aspirations; one in nutraceuticals and the other in the food sector.
Nutraceuticals: GH Burn Product Line
This is a nutraceutical line that was developed and test-marketed by a private company in the UK, Hantian Labs, 4 years ago. The tests there and in North America confirmed consumer demand, product effectiveness and smooth supply chain operation. During that test period, significant sales were generated. This high-quality product line is backed by clinical studies and is contract-manufactured in a first-rate facility with a wide range of certifications. The product also has various government approvals required for sale.
Hantian Labs’ GH Burn project paused in October 2016 in order to perform a vend-in to a U.S. OTC public company, to facilitate a next stage of growth of the product line through expanded marketing. After the vend-in, the publico encountered administrative delays in organizing the launch for reasons that had nothing to do with the product itself. There had been competing visions for that public company’s future amongst key stakeholders with the result that the publico’s initiatives were stalled until agreement was reached. This has only very recently been resolved. That entity is now in the process of catching-up with its administrative, governance and SEC reporting back-log, according to a positive new vision. This restored clarity will help their shareholders when further announcements emerge as they progress through their catch-up. They will become current in their own reporting, etc. That entity is www.HealthAdvanceInc.com and their website is under construction.
Winning Brands has been of assistance in the return of goodwill and vision within that organization and is being granted a joint venture opportunity for the resumption of the launch of GH Burn (and some associated products) via Winning Brands.
The thrust of this product line is male potency.. GH Burn (and its associated line extensions) is a set of proprietary formulations that are designed to enhance the male body’s hormonal system (which begins to deteriorate after the age of thirty, on average). Surpassing its competitors in synergistic abilities, GH Burn has been demonstrated to increase the production of human growth hormone naturally, improve energy levels, mental alertness, metabolism and lean muscle mass. It does this while decreasing appetite and unhealthy cravings. Even parameters of cholesterol, blood pressure, sleep rhythms, libido and stamina have been designed into the product line. I could say more, but will save that for closer to the time of our re-launch.
I have the consent of the other party to share this mention of the brand name. I would rather have waited to discuss these details, but I also know that shareholders need to have as much concrete material as possible to trust that Winning Brands joint venture plans are real and substantive, both. So I am taking the risk of providing a preview in the spirit of teamwork with shareholders. The preview helps put things into perspective. There is huge opportunity here for Winning Brands to bolster its comeback with the addition of such a winning brand to our plans. The potency-focused nutraceutical sector itself is growing substantially. The changing age pyramid in society, and our much higher expectations today for remaining vital throughout our adult years, are driving strong demand factors. The upside is immense. There is enthusiasm on the part of all parties in this joint venture that Winning Brands play a part in the re-launch.
This is an example of Winning Brands earning “sweat equity” into a joint venture business opportunity as an alternative to having to “purchase” conventional equity with cash. The bottom line is that Winning Brands will have a key role in helping the re-launch of GH Burn and spin-offs under development, and sharing in the benefit. That is what we are planning together.
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Key point for Winning Brands shareholders: The fact that GH Burn is not presently available at retail is not a problem – that is the opportunity. There are website links that have to be revived, social media content brought up-to-date, listings regained, etc. We are going to help this product swing back into action, and Winning Brands shareholders will benefit with our partner as a result. There is much, much more to share in due course about the positive characteristics of this new product line (and its companion item for women), however, there is enough time for that ahead. My focus is on pulling it across the finishing line and getting started. The growth opportunities are terrific.
Fun Fact: The majority of the entire iHUB community of hundreds of thousands of investors are ideal candidates for our new product line. They are mostly male and interested in potency in all its forms. This is the ideal setting and product line to combine into a large base of “investomers” (investors who are also customers). I can’t wait to make GH Burn a “household name” amongst fellow iHUBers!
Food Sector: Retailer Testing with Oceans Fresh Foods
In the March 12, 2019 Winning Brands CEO Weblog entry, I described the food sector JV structure in detail, complete with chart. Rather than repeat that here, I’ll simply confirm that the first target retailer with whom our JV partner and Winning Brands have been collaborating is a rapidly growing Toronto area supermarket group that is making huge strides tapping into the changing composition of North America’s major cities, with a focus on expanded multi-ethnic food specialties. Our logistics partner has been making routine test deliveries of uniquely sourced foods, through a clever international supply line, and is proving to be an ideal associate with whom Winning Brands can strengthen our work with supermarkets.
There is just one last detail to complete in this JV plan for implementation to ramp-up beyond the test volume phase, namely, that our 3rd party Accounts Receivable financing facility be increased to $200,000 on a single account basis. We have a $250,000 A/R facility already, but this is distributed across a range of accounts, with no single customer representing such a high proportion of the total facility. The solution may be emerging in the form of a re-insurance plan, by which our A/R provider syndicates the risk. This will help us to grow the entire facility in due course to accommodate the anticipated higher level of A/R required in the future. We can’t grow beyond the nominal test volume until this detail is resolved because the incoming goods have to be pre-paid yet the retailer pays in 60 days. Therefore, in order for us to have a large steady flow, we need to have at least $200,000 A/R set aside for this specific account. We can easily use that up on a continually revolving basis, extrapolating from our test experience, if the operation rolls out.
Each different JV has its own appeal. The unique quality of this one is that the flow is steady because of a standing order from the retailer to provide as much as we can on a regular basis. The margins are lower, but the operation is like clockwork and we can generate good volume. Furthermore, this provides a foot in the door for Winning Brands to re-enter the supermarket sector with refreshed ideas for additional food items, the cleaning product category and other line extensions.
Again, this is something that I would rather have waited to discuss in such detail, but by sharing the name of our first supermarket customer for the food sector JV, our shareholders can see for themselves that we are not kidding around with Mickey Mouse plans. Oceans is large, respected, growing and good to work with. If I can pull that A/R technical solution across the finishing line, we are off to the races.
LINK: https://www.oceansfood.ca/store.html
In an ideal world, I would have kept all of this quiet until even more of the elements had settled into place. It is always better to announce things that have already happened, rather than discussing plans. On the other hand, shareholders are partners. How can shareholders be supportive, patient and positive if there is not a shared vision? I am trying to strike the right balance between providing a glimpse of things to come but remaining straightforward about the fact that certain elements of these and additional joint ventures under development need to be finalized. My guiding principle is to be authentic in the pursuit of these objectives. I trust that we can pull enough good things together so that we and our business associates can flourish together. Winning Brands is being revitalized. It will not happen overnight, but it is clearly happening.
Cheers,
Eric Lehner, CEO
Winning Brands
