Question
I belong to to pretty large group that has a solid position in WNBD. I’ve been asked to reach out, couple questions. Likelihood to become current in 2019? How things are Preceding considering the 50k that is being sought after. We certainly appreciate the transparency through Twitter, looking forward to your reply.
Answer
The likelihood of being current in 2019 is so high that I am tempted to say definite. This is because the work toward it can be done gradually in the background as revenue increases during the year, from our new initiatives. While it would be faster to accomplish the goal in one single exercise arising from a working capital infusion, becoming current can be accomplished more gradually regardless.
The status of the remaining U.S. $40,000 is that we have a pledge to receive whatever is required to complete this governance task from the proceeds of a real estate transaction that has a high probability of occurring.
Winning Brands is striking a balance in its communications. We are refraining from issuing “formal” news releases through conventional wire service distribution at the moment until two conditions are met.
The first is that the news being discussed is material and substantive, not merely an operational update.
Secondly, ideally, it would be better to wait until the company is current before bringing massive new attention on the Winning Brands through an awareness campaign.
That second consideration (about being current) also has two reasons – A) New prospective investors coming to a company for the first time and being greeted by an OTC stop sign are getting mixed messages – the stop sign undermines the company’s credibility. B) It would be better for new prospective investors to be invited to take a look at us when we have our first (or more) intended joint ventures operational. Then the new prospective investors will see that we are focused on outcomes, not just talk.
Why do I distinguish between current shareholders and new prospective investors who will be addressed through large scale awareness efforts? The reason is that our current shareholders are more self-motivated, self-confident and more assertive in looking for substantial turnaround profit opportunities. It takes those extra qualities to be able to find good candidates in the low triple-zero price range and have the courage to buy them. In other words, our existing shareholders are above average in their risk tolerance for high-reward. That is why they are here. They (you) found Winning Brands despite a lack of any formal and high profile awareness campaigns by Winning Brands.
On the other hand, the “average” retail investor who is recruited through outreach programs is more conventional in their risk/reward profile. It is harder for them to see the future curb appeal of a property that still needs to be renovated. The largest opportunities for capital gains come for the purchasers who see the potential value in the property BEFORE its renovation. Spending money, time and effort to bring busloads of the wrong buyers for the company’s current unrenovated condition is a waste (for us and for them).
The bottom line is that people who find us presently, one way or another while we are in the low triple zero range,and accumulate based on their assessment that we will make meaningful breakthroughs this year, can do well if the company performs.
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Practical example: I have already let our existing shareholders know through the social media channels (which are perfectly adequate and acceptable under the SEC fair disclosure guidelines) that Winning Brands is targeting to have its first inventory of the nutraceuticals in our hands and available for sale online in 3 months or so. Issuing a formal news release to merely describe that goal is far less effective than announcing that it is already in place.
Almost every day I am urged by someone to issue a news release about anything, even updates. While I understand this mindset from the standpoint of a shareholder that wants to do a quick flip of a small position, it actually backfires over the long run by establishing a reputation for the company of issuing promotional/fluffy news releases that are used as selling opportunities, rather than fostering any real interest in the company based on its underlying business mission.
I certainly respect and appreciate the interest and participation of shareholders in the Winning Brands journey at this stage when our appeal is less obvious, and yet the potential is so good.
“Curb appeal” matters for companies too, not just houses.
It’s more than a cliche that you only get one chance to make a first-impression. That’s real life.
When do we bring our buyers – Before our renovation, or after?
Rgds,
Eric Lehner, CEO
Winning Brands
