We were working on our Neighbourhood Mail marketing roll-out today, and discovered a nice Facebook post at the initiative of a young hardware store employee. Shown Below. This type of goodwill cannot be purchased – only earned. It means a lot to us as an aspiring brand that real people are the bottom line to our potential, and real people continue to affirm what we do. That’s not advertising hype – it’s the effect of personal product experiences.
Now that we have started our Neighbourhood Mail campaign to enhance community awareness of 1000+ Stain Remover, we can swing into action quickly for such opportunities. We’ve immediately reached out to this retailer to tell them about our Neighbourhood Introduction Plan.
Under this plan, whenever we get evidence that a store carries 1000+ Stain Remover on the shelf, we distribute a descriptive brochure to approximately 1,000 homes nearest to that retailer by postal service householder mail. If this generates more interest and sales of 1000+ Stain Remover for that retailer, then we expand it for that location to include more homes to build momentum.
This systematic approach is flexible and fast. The Red Lake Hardware Building Centre has already been contacted. When they confirm that they have adequate inventory on hand, we complete the design and print the material immediately in-house. It then goes to the postal distribution center for delivery anywhere coast to coast, starting in Canada first during the test phase.
As an improvement that has already been made to the brochure since first described in this weblog, a brief video welcome to 1000+ Stain Remover has been developed for the program. The updated brochure has a QR Code on the back panel that can be scanned by any smartphone in the camera mode, generating a direct link to the 2 minute welcome message. This will be shown to you, at this weblog, in approximately 1 week.
The unsolicited hardware store testimonial above demonstrates goodwill that can only be earned through authentic accomplishment. We found this Facebook post today while working on our new Neighbourhood Mail program, being tested in Canada first. In the program, a supportive product brochure design is quickly customized to the locality in which it is to be distributed, immediately printed by Winning Brands in-house, and distributed by the postal service to all homes in a designated radius around verified retailers of 1000+ Stain Remover.
