A small Purchase Order was received today from a medical procurement organization for an SKU within in our Brilliant branded product line. Screen shot of the P.O. header with name of institution is provided below for context, but details have been omitted for financial confidentiality to the customer.
I have been asked why I don’t emphasize this aspect of our business more. The medical sector operates differently to our consumer product side. It is not possible to stimulate medical institutional business in the short term through marketing in the same manner as our consumer side, particularly as a small entity. The medical side is tied to supply chain protocols and exhaustive approvals. Nonetheless, the arrival of even a small P.O. to Winning Brands as an approved vendor now to Plexxus may offer comfort to our new shareholders that Winning Brands does have a number of ways to succeed. We at least “have our foot in the door in this sector”. That would be a fair characterization.
The accomplishment of this purchase order arises from Winning Brands being qualified to do business with this medical procurement organization. That is the significance, for the long term. That is what can be built on over time. Earning the right to continue to serve Plexxus supply management is the goal. This requires service, professionalism and high standards.
