The digital team that Winning Brands has engaged to upgrade all its behind-the-scenes website programing, Facebook site coding, QR tagging, etc met with us today to report on progress.
Substantial Google integration was carried out in detail this week. This level of professionalism has never been deployed before by Winning Brands for its digital marketing assets. All kinds of strategies have been deployed to make the main product site, www.1000PlusStainRemover.com easier to find by Google’s own search procedures, as well as easier for Google to understand our product itself and our website goals for the purpose of recommending our website for organic searches for stain remover, cleaning products and other natural search terms.
The next step is to audit the site programming to find ways to speed loading time of www.1000PlusStainRemover.com. It can take as long as 7 seconds presently. We are trying to get that down to 1/2 second.
Also, we are integrating our brochure postal delivery program to coincide with a new Facebook advertising campaign. It will initially be concentrated on zip codes that will be receiving our product brochures delivered to their homes. Each brochure is printed in-house with the name and address of 1000+ retailer that is closest to that particular householder. The brochure also has as a QR code leading to a 2-minute video product introduction of 1000+ Stain Remover.
These measures are early steps in a renewed sales push for our lead product. It amounts to a re-launch with an expanded product mission, that reaches into North American spray cleaner market for the first time.
Our niche within this segment is to help householders make a dramatic reduction in their empty cleaning bottle waste by going “re-usable”. 1000+ Stain Remover has interesting technical attributes. It can perform double duty as full strength stain remover or be added to water in a re-usable sprayer to become an all-purpose spray for general wipe-ups. 1000+ in the spray cleaner application is every bit as good as the popular national brands found in millions of homes. But we go a step further. Winning Brands delivers incredible value to the consumer by comparison. 1000+ Stain Remover brings the cost per bottle of spray cleaner to much less than a dollar – literally less than the dollar store.
We know that there are other concentrates in the market of course. However, they do not have the full strength utility that we do for stains, nor our wide range of uses. Our product is exceptionally flexible.
A sales increase is the healthiest source of working capital for Winning Brands. This approach is friendlier to shareholder interests than issuing more stock. The increased working capital we plan to obtain from increased sales will contribute in part to cost of the completion of our going PINK Current Information Tier.
The latest version of our 1000+ brochure, shown below, has been modified to include imagery and concepts from our upcoming Facebook advertising.
Any astute person will grasp that our expanded market projection of 1000+ (with such a powerful environmental benefit of slashing single-use plastic waste by 95%) combined with more sophisticated use of digital marketing mechanisms, could be a game changer for us. This is not “more of the same”. It’s a new lease on life, but with an upside that is, objectively speaking, more exciting even than our most optimistic previous expectations for 1000+ Stain Remover. 1000+ Stain Remover has renewed potential to generate positive cashflow, in real terms, on a substantial scale.
