Purpose? Showcasing our brand to thousands of corporate buyers! (i.e. Retail Organizations)
Winning Brands has dived into its RANGEme membership in earnest now. RANGEme is a product/buyer introduction service. That organization uses the following pitch-points to describe itself:
- Brand Profile
Build visibility with leading retailers by highlighting key brand information that buyers look for. - Product Pages
Customize product pages to show buyers essential product and company details like MSRP, price margins, packaging dimensions, and more. - Profile Sharing
Share your brand profile with buyers on and off of RangeMe and track engagement.
This is being activated behind the scenes for the first time. In previous years, Winning Brands did not have the benefit of such an awareness building tools to reach retailer organizations. It’s today’s answer to “account reps” who used to make appointments with buyers and schmooze. It’s all much more refined now in terms of scale, efficiency and objectivity. This approach makes it a little bit less important “who you know” and more important how the brand presents itself on stage.
I will be discussing this more later. For now I am just confirming that this is now in place. We are now a Verified member, not merely a “free” member. Verified members have 7 times more visibility to buyers than free members.