As WNBD creates new communications to prospective retailers via online portals, PowerPoints, etc – it boils down to a “basic proposition”. In other words, why should retailers (stores) be interested in 1000+? The description below, extracted from our retailer-facing materials, summarizes our approach, conceptually, oriented to the interests of the retailer. This is merely an extract of a more comprehensive package that discusses pricing and many other trade details.
This orientation may help WNBD shareholders understand where we are headed.
.PRODUCT PROFILE DESCRIPTION FOR RETAILERS (i.e. Corporate Buyers)
1000+ is an artisan brand that suits the appreciation that today’s consumers have for passionate brand stories!
To be effective, real brand managers with genuine zeal are required. Our brand team for 1000+ is independent in its origin and vision. We have the creative drive required to generate fresh enthusiasm within your cleaning products mix to enhance your customers’ shopping experience and lifestyle.
The 1000+ Stain Remover brand fosters engagement with consumers through their discovery of the product’s many uses and their appreciation of the results. 1000+™ STAIN REMOVER – World’s Most Versatile Clean-up Solution™- now delivers a double duty benefit to your consumers’ experience.
On our foundation of being a terrific stain remover, 1000+ now builds the added convenience, savings and environmental responsibility of also being a spray cleaner concentrate that dramatically reduces the flow of empty spray cleaner bottles and trigger sprayers to garbage – by a factor of 20!
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Now, with 1000+ Stain Remover, your consumer receives both a highly effective full-strength stain remover AND a “reach for it first” all-purpose spray cleaner that can be used in any re-usable spray bottle (or pail) when added to water across a remarkable range of applications. More uses. More convenience. More value.
1000+™ STAIN REMOVER is a breakthrough in cleaning, convenience and simplicity. 1000+ returns to basics by delivering a thousand cleaning uses in a single solution making it a terrific “grab-and-go” cleaner for home, work, and play, indoor and out. 1000+ STAIN REMOVER cleans-up stains, messes and goo of all kinds from traditional soft and hard surfaces and newer ones. Sure, 1000+ can be used on carpets & upholstery, food & beverage stains, laundry, pet messes, vehicle detailing, floors, walls, RVs, campers and boats – inside and out. It’s even great for use on contractor materials like roof sealant, pipe dope, grease and adhesives too. But how about today’s computer tablet slime from touching? Got you covered! 1000+ is unsurpassed in its thorough clean-up of those yucky tablet surfaces, cell phones, smart TV large screen displays and even auto infotainment and vehicle monitoring screens. We are absolutely up-to-date with today’s materials and uses – including some that are so basic, but widespread, that they are easily overlooked.
Did you know that 160 million Americans wear eye glasses? 1000+ new spray application is the best possible cleaner available for this purpose! Not only will the glass itself sparkle (whether glass or plastic lenses), and be cleaned beautifully, but so will the frame, nose bridge, hinges, ear loops and carrying case, without drying out the plastic or affecting the metal and rubber components! What a great feeling to have eye glasses that have gone through their own little car wash!
Despite being concentrated for super value, 1000+ is still gentle on skin. This is a huge plus for consumers. No gloves required. It’s absolutely unique how nice 1000+ feels on normal skin without sacrificing any of its clean-up prowess. 1000+ can even be used as a liquid soap from the bottle or from the spray. 1000+ cleans so much that your consumer will never run out of uses!
Originally developed in Canada, 1000+ Stain Remover is becoming a North American brand. Manufacturing has been carried out both in Canada and the USA depending upon volume requirements.
The brand managers of 1000+ Stain Remover will create custom digital marketing programs to support retailer listings. We will think aloud with you about how to create a positive feedback loop between 1000+ consumers and your retail organization. If you give us a chance to explore how to grow the enthusiasm of your consumers for cleaning, we will dive into the opportunity with a self-motivated spirit that makes a marketing partnership truly dynamic.
Here’s to the joy of clean!
Eric Lehner, CEO
WINNING BRANDS
