Question:
“Good Evening! Eric, I know you’re busy but I would like to ask a few questions.”
1.) Can 1000+ be manufactured with different fragrances? Or, will that have a negative effect on the product?
Answer
Despite the fact that 1000+ has a strong scent in concentrated form, this comes from its source materials; no scent is added. We have experimented with adding fragrance over the years. We found that it ended up being too strange because we needed to create an excessively strong counter-effect to the existing natural elements. That interfered with performance (as you anticipated) and became excessive in impact. The existing scent does not linger when rinsed, unlike many solvents. Also, when a bit of 1000+ is added to water in a spray bottle to create a general purpose cleaner, the scent is diminished so much that it becomes a positive “cleaner scent” that is similar (and found acceptable) in national spray cleaner brands. Although there is a narrow market for spray cleaners with absolutely no scent, market research shows that most of us like a subtle scent to know that cleaning has been performed. Therefore, for us, the decision was to leave it alone because a full-strength stain remover is “allowed” to have a stronger scent (that is rinsed away), and the diluted spray strikes the right subtle cord when mixed 1:20 with water. At that ratio, spray scent would remind you of a glass cleaner. By the way, at 1:20 with water, 1000+ IS a terrific glass cleaner!
2.) Are you planning to introduce the Brilliant brand to major retailers through RangeMe?
Answer
RangeMe specializes in retail consumer products, whereas the BRILLIANT Laundry Products brand of professional laundry solutions are provided directly to institutions.
Our most recent customer delivery was yesterday to the organization shown in the photo (and link) below. Our current delivered quantities of BRILLIANT are small, but our pride in being honoured with this specialized, professional clientele, is huge.
http://www.regentparkchc.org/about-us
3.) Do you see a market for 1000+ as an Industrial floor cleaner?
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There are terrific existing industrial floor cleaners supplied by a sophisticated sanitation and janitorial supplies sector. Such products are typically purchased by institutions who have supply contracts with large Jan/San companies. However, 1000+ Stain Remover is still capable of making a contribution in those settings, as an element in a larger “took kit” so to speak.
Our first objective is to earn a place in North American homes and businesses as a versatile “reach for it first” solution when messes happen. We would like this growing body of customers to determine which of 1000+ Stain Remover’s many uses suit each individual consumer best according to their individual circumstances.
A narrowly specialized cleaning product will usually outperform a general cleaning product like ours in that narrow situation if the “problem” is severe. 1000+’s claim to fame is that it will solve the customer’s problem, most of the time, in a vast range of applications, because most cleaning “problems” are not severe – but they ARE numerous and diverse. Coping with the multiplicity of situations our best feature. I have not encountered a more versatile clean-up solution than 1000+.
As an analogy from our everyday lives, we know that most of our physical headaches don’t require a brain surgeon. A competent family doctor in general practice will often be able to help. However, if the problem is truly exceptional, then a brain surgeon may be necessary. In North America’s more than 100 million homes, most general stain and mess clean-ups can be handled by the exceptional multi-tasking of 1000+ Stain Remover / Spray Cleaner Concentrate.
4.) Are you thinking about 1000+ full size cleaning wipes? I look forward to hearing back from you. Thanks for your time!
Answer
It is an active subject of discussion internally, how to apply precious resources, and applying ourselves strategically according to a set of priorities. I have to be careful when answering questions such as yours, to not be glib and simply say “Yes”. That creates an expectation that may not be met, either due to the resource issue, or shifting priorities regardless of resources. The “take away” from my reply is that wipes are certainly on our radar, but would only be viable if a number of other elements came into alignment. Growing the brand in a way that creates reinforcement within the consumer’s mind is the goal. Line extensions are a proven and popular way to achieve this and we know that wipes are popular.
One final but important point in answering your question. As our sales management becomes increasingly professional, such decisions will become shared by sales management colleagues. We may be able to add the energy and track record of proven sales management soon in order to help convert our sales ambitions into deals that are actually made. I am setting out to make 2021 a transformational year for Winning Brands in this respect.
