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January 16, 2021 archive
Jan 16
Experiment: Hand Sanitizer as Impulse Item
Winning Brands has made arrangements to receive a truckload of hand sanitizer on a consignment basis to carry out a marketing experiment. THE PROPOSITION: Is hand sanitizer an impulse item? If so, is it only appropriate to offer hand sanitizer in the usual settings of grocery/pharmacy/convenience store? Or would consumers in the “COVID era” respond …