Winning Brands has made arrangements to receive a truckload of hand sanitizer on a consignment basis to carry out a marketing experiment.
THE PROPOSITION: Is hand sanitizer an impulse item? If so, is it only appropriate to offer hand sanitizer in the usual settings of grocery/pharmacy/convenience store? Or would consumers in the “COVID era” respond to the availability of well-priced hand sanitizer in other places that they happen to be?
While Winning Brands focuses on its lead product, 1000+ Stain Remover, we are also market testing other opportunities for hand sanitizer on the side. There are already big players in the field, and their supply lines seem to be operating well, delivering adequate product at good prices. We are therefore not naïvely optimistic about our market test. It’s just a way to probe where the edges are of our opportunities. There are market niches in business – sometimes these can be lucrative. I thought that you might like to see the first installation to illustrate – this is a specialty meat store. More settings to come soon, such as fast-food restaurant take-out, for example.
This test is being done in partnership with a sales agent, so it is not deterring us from accomplishing other things that we need to do.
Cheers.
