Shareholder Question: Home Depot

QUESTION FROM SHAREHOLDER AND RESPONSE

Question (Name Redacted for Privacy)

“Good Afternoon, I am a current investor from USA. I love Winning Brands products as well as your open and engaging interaction with investors. I feel this company as a whole, has such huge potential. While I was doing my due diligence, I ran into some issues on the Home Depot website trying to locate and acquire 1000+. I believe it is wrongly or too narrowly categorized in the search options. Hopefully that could be an easy fix through Home Depot. Customers can not locate the product. I was also wondering why I can not purchase these products in store at our local Home Depot? Thank you for your time and I am excited to be a part of Winning Brands journey. Thank you”

RESPONSE

Hello Mr. X. Thank you for introducing yourself.  Your kind thoughts are appreciated, truly.

QUESTION 1:  HOME DEPOT SEARCH FOR 1000+ STAIN REMOVER

In response to your e-mail and as a trial exercise, below, I have recreated a Home Depot search experience. 

The steps that I took were:

  1. I selected the URL  www.HomeDepot.com  This generated the first screen shot below.
  2. I entered the product name into the Home Depot search bar as 1000+ Stain Remover.  This is shown in the 2nd screen shot below.
  3. When I pressed the Home Depot search bar magnifying glass (i.e. search activation icon), the 3rd screen shot below appeared.This is the correct Home Depot order page for 1000+.

What method did you use?  Your answer presents an opportunity for us to improve the search experience for consumers at HomeDepot.com for 1000+ Stain Remover.

Caption: 1000+ Stain Remover is available from HomeDepot.com online. The product can be delivered to the customer’s home, or picked-up at any Home Depot outlet that is specified in the online order, to waive the delivery charge.
Caption: The name 1000+ Stain Remover is actually a short form for 1000+ Stain Remover / Spray Cleaner Concentrate because of the product’s ability to create 20 bottles of spray cleaner from a single concentrated bottle of full strength stain remover.
Caption: A growing number of consumers hope that Home Depot will carry 1000+ Stain Remover on the shelf in the physical stores.

QUESTION 2: AVAILABILITY OF 1000+ STAIN REMOVER IN HOME DEPOT PHYSICAL STORES

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I have been to the headquarters of Home Depot in Atlanta to discuss Home Depot carrying 1000+ Stain Remover in the physical stores.  This is an honor. I appreciated the opportunity. It is not easy to obtain face-to-face meetings at headquarters. My impression is that Home Depot will carry anything in their physical stores for which there is sufficient demonstrated consumer demand.  Home Depot is selective in this regard because of limited shelf space, vs a much larger selection that is possible to offer online.  Home Depot has an excellent reputation as one of the world’s best retailers.  Assuming that consumer product quality characteristics and vendor suitability characteristics are satisfied, then Home Depot would like to provide its customers with what their customers want, as a point of principle.

This means that 1000+ Stain Remover being available at HomeDepot.com online is an opportunity for us to demonstrate consumer demand. 

Winning Brands’ goal is to earn sufficient growth of online purchasing of 1000+ Stain Remover via Home Depot’s online portal to make a decision by the Home Depot national buying team to carry 1000+ in their physical stores logical from Home Depot’s point of view.  It has to make sense for Home Depot vis a vis their own brand management (i.e. the Home Depot banner), their operational goals, their existing plan-o-gram commitments, etc.  However, gaining additional spontaneous purchases that would happen in Home Depot physical stores if 1000+ Stain Remover were present on the shelf, would be a win-win situation for Home Depot and Home Depot customers.   I really do feel this.

Toward that end, Winning Brands is embarking on a program of enhanced social media presence for the 1000+ Stain Remover brand.  New steps are being planned, as we speak (i.e. right now) to achieve this.  Winning Brands would like to foster more awareness and conversation amongst America’s householders about 1000+ as a versatile cleaning helpmate.  Since the introduction of 1000+’s new environmental focus of reducing empty plastic bottle waste by 95% in the spray cleaner category there is even more reason for such consumer conversation to go viral.   Enormous reduction of needless empty spray cleaner bottle waste can be achieved by using 1000+ as a spray cleaner concentrate, as illustrated below.  Why NOT save a lot of money AND help the planet at the same time?  It just makes so much sense.

To the extent that you are now, literally, a partner in Winning Brands through your shareholding, I invite you to think about how your perspective, life experiences and contacts can be deployed to accelerate WNBD progress toward our goal.  That goal is for 1000+ Stain Remover / Spray Cleaner Concentrate to become America’s “Reach for it First” clean-up solution when messes happen.  Our team is always ready to consider suggestions from our “citizen army” of shareholders.  We are in this together!

It would be terrific if Home Depot would take a leadership role by providing us with a national store footprint, and we will seek this.  However, America’s retail dynamism is second to none.  A national retailer physical store footprint for 1000+ Stain Remover / Spray Cleaner Concentrate will emerge in due course, somehow, with a leadership oriented retailer.  The big question is WHO will take that step?  Then, we must reward that retailer with a tremendous marketing effort to support that decision.

Cheers,
Eric Lehner, CEO

Winning Brands Group
www.1000Plus.ca

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