ACQUISITION PROCESS ADVANCES TO DISCLOSURE PHASE
Winning Brands has today been granted permission to disclose the identity of the Tech Division acquisition that is underway. This is an important milestone in the acquisition process. From this point forward, Winning Brands will be able to discuss with its shareholders the nature of the technology that will underpin WNBD’s Tech Division that was first described in Vision 21, and to discuss the commercial opportunities that our acquisition target brings to Winning Brands. Today’s official news release link is here: https://www.accesswire.com/viewarticle.aspx?id=697559&token=nkinnafgz31acb980bxb
GestureTek Systems is a leader in the field of gesture control (including touchless control) of an enormous range of electronic devices, computer controlled media and interactive systems. A simple Google search for the name “GestureTek” will identify many search results related to the company, its technology and products, its customers and its personnel. This exceptional search performance reflects years of activity and achievement.
GestureTek’s proprietary technology suite has far reaching applications – now more than ever in the post- COVID era. Experts predict that heightened concern for infection reduction and improved hygiene will be a permanent impact of the COVID experience in a crowded world – anything that reduces touch in public settings is very “today” and will remain so for the foreseeable future. Far beyond hygiene benefits, a vast array of GestureTek touchless technology applications deliver convenience and entertainment benefits to human interactions with devices – an array of uses for which experts see no end in sight, even extending into metaverse applications.
There will be further discussion about the specifics of the acquisition process, however, this immediate CEO weblog post is a summary of key things to consider as you, WNBD shareholders, begin to discover the many internet search results describing GestureTek’s technology and accomplishments.
The addition of GestureTek technology to WNBD as a new operating division will be unprecedented in Winning Brands history for its positive impact upon Winning Brands’ growth prospects. It is transformational to Winning Brands because of the advanced stage of development that GestureTek technology has reached through the years with commercial clients, demonstrating broad acceptance in the marketplace. Thousands of GestureTek technology installations have been made into organizations that are amongst the best in their diverse fields. As a practical matter, through this acquisition, these world-class customers will become Winning Brands’ customers for the purpose of repeat business and growth via Winning Brands’ GestureTek technology division.
KEY TAKEAWAYS
- The current stage of the acquisition process will be described in a separate post shortly. This immediate post is an introduction of our intended Technology Division by name and background for the first time. Having been granted permission to make this disclosure at this time is an accomplishment.
- There is abundant commercial history of GestureTek technology discoverable online. Online materials represent various years of creation. Some materials, being older than others, may seem dated if taken out of context. This is in the nature of any organization whose commercial history spans many years. Winning Brands’ Action Group for the GestureTek acquisition will identify which materials can be updated if necessary, however, the respected legacy of commercial adoption of GestureTek technology by many of the world’s best organizations is far more important. Commercial customers for GestureTek technology are discerning. They have been well-served and are satisfied with their GestureTek product investments. They are ready to respond to our new marketing and product development initiatives.
- The GestureTek technology division with which Winning Brands had initially entered into joint venture relations, GestureTek Health, is a good online information resource to understand GestureTek technology’s history of development and applications in the medical sphere; one sector amongst many. LINK: https://gesturetekhealth.com/about-us
- An additional benefit to Winning Brands shareholders of the acquisition is the expansion of the Winning Brands management team that will follow. These new colleagues will be introduced in due course.
- More information regarding all these subjects will be provided shortly.
Summary
As disclosed in prior updates, this acquisition arises from a trusteeship. Many great brands have undergone restructuring that arises from financial stresses or external circumstances that are not a reflection of the merits of a company’s technology, customer relationships or operational personnel.
Winning Brands has earned the opportunity to help chart GestureTek’s course to renewed vitality as part of a public company (for the first time), and to eventually become the new holder of GestureTek rights and assets when approved by the court, through Winning Brands’ vision and determined efforts. This is the value-building approach that is described in Vision 21. The upside to both Winning Brands and GestureTek of this union is enormous. We are ready to do the work to implement the union, pending court approval, that will be discussed separately.
Through today’s disclosure, WNBD shareholders can see for themselves that Winning Brands is putting into place a fascinating new tech infrastructure that can dramatically increase the intrinsic value of WNBD through successful implementation. This is a high-expertise, high-value business sector. This acquisition allows WNBD shareholders to participate in a highly desirable field with the advantage of a running start, rather than unrealistically, “starting from scratch”. The enormous commercial advantage obtained by Winning Brands from the aggregate expertise and continuity of GestureTek is the core insight of this strategy. It’s not just another start-up, because it is not a start-up. There is no “learning period”, and no need to earn the trust of the commercial customer base because GestureTek has become a leader in this field. The early hurdles have already been overcome and internalized as the intangible goodwill of the respected GestureTek brand. These factors are major value drivers that will accrue to the benefit of WNBD shareholders. It is an exciting experience for us all to share.
