Winning Brands has been invited to participate in the (invitation only) 2010 Distribution America/ProGroup Executive Planning Conference at Tucson, Arizona Nov. 15-17, 2010. The event lets selected vendors meet face to face with key executives of approximately 30 associated hardware distribution companies. Vendors present their products to distribution executives with responsibility for buying for their organizations in sessions that are guaranteed to take place according to a schedule. This makes it an opportunity to broaden the distribution base of Winning Colours Stain Remover to more hardware stores. Winning Brands had attended once before when the company was just beginning to introduce Winning Colour Stain Remover to the USA, but had no U.S. consumer experience or U.S. retail track record at the time to offer distributors. Now Winning Colours has evidence of “staying power” by pointing to a growing store count, increasing testimonial pool from U.S. consumers and more advanced merchandising concepts for use in such partnerships.
A recent ECRM conference attended by Winning Brands Key Account Manager Steve Fantus and Winning Brands Training Director, Lorne Kelly in Arizona was similar in concept. One difference was that at the ECRM buyers came by appointment to the vendor presentation, a static location, whereas at this Executive Planning Conference the vendors go to the buyers’ static location. The ECRM event resulted in immediate sales for Winning Colours Stain Remover through the American Pharmacy Cooperative and fostered discussion with several additional organizations with whom business details are being actively negotiated.
There is a cost to attendance, which including other expenses would be in the neighbourhood of $10K. Benefits of attending DA/ProGroup’s event in November include: a) Guaranteed one-on-one meetings with buyers in a convenient location; b) New product display area to introduce the new Winning Colours Convenience Pak in Club Size (combining a large supply of concentrate with custom designed convenience sprayer and funnel for easy dilution); c) Social receptions and their associated additional opportunities to reach out with mutually beneficial discussions; d) It’s coming up relatively soon, with possible practical effects by Spring 2011 or earlier; e) Chance for Steve and Lorne to team-up again and hone their talents in joint presentation.
The event will also provide Winning Brands with feeback from people in the industry as to what distributors have heard about Winning Colours Stain Remover in the market. Winning Colours has been available just long enough for an early reputation to start developing in the sector. With our commitment to building a great brand, this early feedback will help us to stay on plan to become a new favourite, coast-to-coast. The ideal outcome would be that the distributors we meet will have already started to hear good things about Winning Colours through the grapevine and would like to become part of an emerging success story.