Answer to shareholder question:
QUESTION:
Hello Mr. Lehner,
I am sure you are very busy as some exciting things are happening with Winning Brands. I have one question for you – from reading your updates you noted once Lowes gets the first order of Winning Colors, training will start soon after. Can you tell me, in general, how long training takes and what does it consist of?
Thank you so much for your time.
ANSWER:
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The first inventory delivery for initial stores being activated in Ohio, in three separate smaller communities, are scheduled for the week of September 23rd, 2010. Our Director of Training will make the appointment with store managers to provide product knowledge and team building once the store managers have confirmed that they have goods in hand and are ready to receive the training. In a banner of this type, it is likely to involve several members of the Paint Department team in each location. Our DT will make himself available when the stores are least busy. The DT will provide a thorough hands-on demonstration, encourage participation and validation of the demonstration by the team. A review will be made of support materials that are available, such as brochures for consumers, internal merchandising signs, banners, etc. The DT will provide customer service contact information so that personnel at this new banner who are dealing with the product for the first time will have a “help line” as they gain experience dealing with consumer questions. This orientation will be provided in every participating store and form the basis of early experience for the banner in that district. This follows from the policy at Winning Brands of fostering the growth of Centres of Excellence amongst its customer group as a preferred form of growth. Banners in Canada now include Home Depot coast-to-coast and Lowes Canada in the home improvement category, amongst others. This approach has worked well for them and is promoting self confidence amongst store personnel in using and recommending Winning Colours Stain Remover.
It is likely to take 2-3 weeks (from today) before all this comes together at the participating stores as their schedules are coordinated.
Winning Brands Service Vehicle – Director of Training, North America
Winning Brands personnel are begining to operate vehicles with coordinated branding elements, for work in the field. In addition to the marketing benefit, it provides personnel with feedback from the community as consumers introduce themselves and share questions or comments about Winning Colours Stain Remover. Most recently, our Director of Training was approached in a parking lot by a man stating that his daughter had been after him for days to purchase Winning Colours to clean the family dog. His daughter had seen Winning Colours advertising on TV. Each such encounter by itself may not be significant, but a pattern emerges to help chart plans for the brand.
