I have previously discussed the fact that the potential for Winning Colours Stain Remover, even in Canada where it began, has barely stratched the surface. The challenge is to find facts which demonstrate this specific point. An in-store service call that took place today provides such an illustration. When products are new to the retailer, they …
Daily Archive: October 12, 2010
Oct 12
Status of Winning Colours Website
The latest information from the site developers: “We’ve successfully worked through and resolved the primary issues on your company’s web server that kept this from moving forward. This week we are working to complete the remaining few tasks. We plan to send you a link for you to review the completed project on Friday morning.”
Oct 12
New Zealand Advertising for Winning Colours Stain Remover
The decision by local representation in Australia/New Zealand is to retain some North American materials in the marketing mix, including spoken word pieces. The attached radio item keeps the American/Canadian naration, but adds New Zealand retailers at the end. The premise of this ad is wine spills. Insertion of these retailers was competed today. Advertising in …
Oct 12
Lowes Training On-Track
Our Director of Product Training has confirmed that all three initial stores in Ohio are receiving staff training in Winning Colours Stain Remover uses and market positioning during the coming Friday, Saturday and Sunday (ie this weekend). There are no delays. He will be providing this training personally.
Oct 12
Winning Colours Performance at Spartan
As previously noted, we cannot provide store-by-store, period-by-period sales tallies for reasons of commercial privacy of our customers, however ocassional spot reports that are relevant to the viability of the Winning Colours Stain Remover business plan and therefore of specific interest to our shareholders in these early days of U.S. market development is possible. A further 4,032 (4 …

