As much as we all look forward to being on the shelves of the major U.S. banners – it is possible that some additional markets may hold pleasant surprises for us. I note with interest that enquiries are coming in from places that one might not expect – further evidence that the world is more connected than ever. That’s a good thing when you have an affordable consumable product that addresses basic human needs, requires no particular language to use, is relevant to all walks of life and can be transported efficiently across great distances – Winning Colours Stain Remover.
For several months now, a business person in the capital city of Accra, Ghana (West Africa) – with interests in a janitorial and dry cleaning operation there, has been very interested in Winning Colours. He first heard of it when visiting a friend in South Africa. They were talking about it because a friend of the South African brought a bottle of Winning Colours back from Australia. The Ghanian gentlemen quietly and systematically tried the samples that we had provided in the meantime. He shared these samples with people in various walks of life there and even took some to the Ministry of Health to discuss its usefulness in certain settings. All this was a form of preparation apparently, because this week we received from an international financial institution a draft “LC” in connection with an opening order of 20,000 full sized bottles to be delivered as soon as possible. In fact, the ordering party stated in accompanying notes that it is his strong hope that “…the products arrive before December this year. Ever since my samples got finished, all the clients in the laundry business are always asking me….”
For anyone who is not familiar with the role of an LC (Letter of Credit), Investopedia describes it this way:
- Letters of credit are often used in international transactions to ensure that payment will be received. Due to the nature of international dealings including factors such as distance, differing laws in each country and difficulty in knowing each party personally, the use of letters of credit has become a very important aspect of international trade. The bank also acts on behalf of the buyer (holder of letter of credit) by ensuring that the supplier will not be paid until the bank receives a confirmation that the goods have been shipped. A Letter of Credit is therefore a letter from a bank guaranteeing that a buyer’s payment to a seller will be received on time and for the correct amount. In the event that the buyer is unable to make payment on the purchase, the bank will be required to cover the full or remaining amount of the purchase.
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The reason that I use the term “draft” LC, is that although it comes from a financial institution, it requires Winning Brands’ approval that the stipulated terms and conditions are accurate and that the instrument will be considered valid and enforceable by competent local institutions here. In other words, there is still some vetting to do. Regardless of how soon this vetting is wrapped up, or even whether it will be completed satisfactorily, there is definitely an increase in enquiries initiated by others – not merely responses to our own outreach.
Here is another example, 4,600 miles beyond Accra – from Karachi, Pakistan. Again, the impression created by a headline news media culture today might be only one of “negatives”, obscuring the fact that it is one of the world’s largest cities (18 million), major sea port, an important centre of banking, industry and trade. Even though this city has its own large supply of luxury for its elite and middle class, Winning Colours Stain Remover does not require high net worth to be within reach. With its concentration for super value when diluted with water, Winning Colours is world class in its affordability when used as a general cleaner. This would be one of the reasons that a self-initiated enquiry was received recently from a builder in this city who, in his own words, is “…looking for unique products…not yet introduced in our country.” Whether it is a builder in Karachi, or a janitorial business in Accra – these and other recent enquiries from Malaysia to Jordan to Taiwan illustrate that word about Winning Colours Stain Remover is spreading. Whether these specific opportunities will come to fruition or not is not the point -rather, it is that we are in a 24 hr world now, with new points of contact that will be of increasing benefit to a product like ours, a product that has a contribution to make to so many people around that world, including developing countries with low average income.
If the transaction with Ghana takes place, it would be ironic that a quiet and diligent business person in West Africa raises the bar for this North American product by placing the single largest order to date for a specific shipment of Winning Colours Stain Remover. The lesson for us in this is to remain open to a world of possibilities – a world beyond our immediate neighbourhood and certainly beyond any one person’s individual perspective.
Interesting Links:
- Ghana Government Website: http://www.touringghana.com/facts.asp
- The video on the attached link illustrates the limitations of pre-conceptions about what is possible in unfamiliar places: http://cyberdera.com/tag/karachi-projetcs/
