These are localized radio advertising spots, approved for use by Lowes for the first time. Schedule has not yet been finalized. It is only part of an introduction of Winning Colours Stain Remover to these communities, with various elements, that will be implemented in stages. It is only recently that the marketing for Winning Colours Stain Remover has become “resolved” to a clear and unique selling proposition, World’s Most Versatile Cleaning Solution. Every brand needs a reputation to project. Our several years of market research, including discussion with consumers and retailers, shows that this slogan finally delivers to Winning Colours the premise that it needed to stand apart from others – and to be world class in its delivery of the stated benefit. Yes, there are other cleaners that do this and that, however Winning Colours Stain Remover is a remarkable product in the versatility (ie convenience and hassle free experience) that it provides. Straightforward commercials, like the ones attached, foster discovery by consumers of this benefit.
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