Shareholder Question: Demos

QUESTION:

  • I was wondering if you could comment on why Lowes inviting you back three times to do demos is a good thing.

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ANSWER:

The goal of our relationship with retailers is to make the most of the opportunity for both parties.  Retailers have different approaches to product promotions, so we propose ideas and see which ones are preferred.  Generally speaking store personnel appreciate interest shown by a manufacturer to support their product.

In this case of this retailer, the affected store managers seem to enjoy the presence of Winning Colours demos in their stores and we are pleased to oblige.  It’s really not any more complicated than that.  We have a good, normal, working relationship.  The stores have re-ordered product several times.  Our first official score card was issued this past week by head office which documented a perfect score of on-time/on-spec deliveries of Winning Colours Stain Remover.

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