A number of shareholders have expressed interest in the progress of Fred Lee’s introduction of the Winning Colours rolling display stands at Canadian Tire stores.
Fred has delivered and installed 38 rolling displays to date. That’s approximately 8% of the locations. Most of the sites he visits convert, even if not on the first visit. Accordingly, continued growth in this program is anticipated.
He feels that there are 3 components to his process:
- 1) Finding the key person at each location he visits. He takes the time to understand them, and to explain the situation.
- 2) Demonstration. Although more often than not the Paint Department personnel he meets in the stores know of Winning Colours, they generally seem pleasantly surprised, and in some cases “wowed”, by what they didn’t know.
- 3) Confidence. It is clear to Fred that Winning Colours is on the way up – and that’s the message he shares.
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