Brochure Approval: Duane Reade

In preparation for the New York launch with Duane Reade, a new version of the Winning Colours brochure that emphasizes the compact nature of the 4 oz bottle, and shows the associated retail display box, has been created.  This was approved by Duane Reade today.  We appreciate when retailers permit us to include their branding in the body of the brochure.  This permits us to more effectively combine the message to a consumer about what the product is and where to find it.  Such permission is a privilege, not a right.  We take it seriously and know that we are responsible to maintain the retailer’s reputation as well, not only our own.   

On a personal level, I have to admit that I am looking forward to the day, very soon now, that almost anyone in Manhattan will have Winning Colours Stain Remover within walking distance.   We should be in approximately 1/2 the locations for starters – perhaps around 100.  The locations are being selected now. The handy size 4 fl. oz. bottles are perfect for the convenience/pharmacy format.

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