2 Types of Sampling

The sampling program being carried out in New York City soon is a short burst distribution of a high volume of pocket packs, with a specific retail partner,  for the purpose of creating awareness amongst consumers of where Winning Colours can be found.  In this program, people are encountered essentially  at random, as a cross section of the population.

There is another kind of sampling – community focused.  The Award of Recognition that I am holding tonight, in the picture below, was received by Winning Brands from a community organization for our interest in their work.  Such assistance can sometimes take the form of a Winning Colours product donation for use by volunteers, or in gift baskets for their  event guests and many other situations where a token of appreciation is extended.   A few cases of product here and there amongst a range  of community organizations fosters discovery of Winning Colours Stain Remover by people in groups who already have an affiliation with each other; people who can and do  share experiences.   Its an affordable way to be able to say yes to volunteers of such groups when even modest support is as much a morale booster as anything else in their good projects.
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This approach is resulting in us getting to know community interests whom we would not otherwise have met – and who are not even necessarily in our own backyard.    If you, our shareholders, regardless of where you live, are members of community organizations that would appreciate some (reasonable) product donation for a good cause, we welcome your suggestions.  Feel free to contact Maggie Jarvis:  Maggie@WinningBrands.ca

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