Shareholder Question: Walmart Canada

QUESTION

  • (Paraphrased) When will the 1000+ Stain Remover roll-out be?  Will Walmart Canada have the new label?

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ANSWER

We are going through final “tweaks” of the labels as fast as possible, while still being thorough and including buyer input.  For the purpose of the relaunch planning at Walmart Canada, the proposed final  version of  the 1000+ Stain Remover Canadian label version is being presented there next week, together with the new jingle for broadcast advertising.  

For the purpose of other larger chains in Canada, there will be a “first-in, first-out” drawing down of existing labels.   Lancaster in the USA will also be drawing down on the remaining Winning Colours labelled inventory. 

Things are going smoothly because there is widespread enthusiam for this evolution of the name to something that makes so much sense. 1000+ has always been a prominent feature of our marketing – 1000 cleaning uses in one convenient solution.  Moving this concept into the name is just the logical next step.

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