Shareholder Question: Duane Reade

QUESTION

  • Could you mention what the status of the launch is?

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ANSWER

We had put forward a proposal to Duane Reade for a new marketing concept relating to the launch of 1000+ Stain Remover, one which is specially related to the drug store category.  This discussion was taking place while we were waiting for the shelf placement date to be finalized on their end.  (They had encountered a delay).  We have now, today, received a positive response to the concept.  Being relevant to a drug store chain for this launch is particularly useful because Duane Reade is now a business unit of Walgreen’s, America’s largest drug store chain.   We are collaborating around the details now.  Therefore, the delay has been a blessing in disguise, because this will be a stronger start than even originally intended.

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