Yesterday’s brief demonstration visit to a retailer yielded 40 new households buying their first bottle of Winning Colours 1000+ Stain Remover. Each household has neighbours, friends and relatives. This is the practical process by which thousands of customers eventually become hundreds of thousands, and eventually thereafter, millions. Wishful thinking has nothing to do with it. Great product(s), hard work, perseverance and commitment to the right “big goal” does. We’ve got those qualities in spades.
Consumers are more interested than ever in effective stain removal and cleaning. For example, the consumers who are showing so much interest in Lorne Kelly’s in-store demonstration yesterday (below) obviously have access to other products and already have several at home.
Why is there so much interest, in a “crowded category?” The simple reason is that the cleaning / stain removing category is popular with consumers! Cleaning is relevant to all of our lives. Winning Brands’ combination of product characteristics is terrific. The performance / value /versatility of WC 1000+ Stain Remover is impressive.
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1000+ Stain Remover’s fan base will grow in coming years to a scale that will completely dwarf our current size, IMHO.
Picture Below: Lorne Kelly, Product Training Director at Winning Brands concentrates on delivering the “Now you see it – Now you don’t” stain removal moment at a hardware store “Ladies Night” demonstration May 3, 2011
