QUESTION
- “Does the company time or coordinate financing and news?”
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ANSWER
This is one of the important differences between Winning Brands and its peers. With today as an example, there is no prior coordination. No subscriber for securities and no staff or person with an insider status has foreknowledge of the issuance of today’s release. Evidence of this fact is the comments made by some people in the junior public markets that Winning Brands should behave like a “pink” and leverage the timing of such news to better effect rather than making information available in what would appear to be an uncoordinated manner. The fact is that subscribers and retail share purchasers take their positions on the basis of their assessment of the company by their own measure – and then take their chances. Furthermore, operationally, things happen “when they happen”. We do not discuss or coordinate with retailers as to when they proceed with certain steps vis a vis the public market implications. This too is appreciated by our business partners.
There will continue to be an undercurrent of skeptics to apply the wrong model in understanding this company. The plain and simple fact is that we are driven to accomplish a business goal – such as our lead brand becoming a favourite in its category. Our corporate culture and all our choices are informed by this question: “How can we achieve this goal in a manner that is effective and ethical?” A strategy that brings dishonour to the enterprise is of no interest. My colleagues and I have set out on a journey that we know full well is difficult and are undeterred by the obstacles because we believe in what we are doing. This faith makes it unnecessary and inappropriate to risk the reputation of the firm, and its shareholders. Understand pride of purpose and you will understand Winning Brands.
