Further to my comments on September 21st, 2010 – a revision to the proposed Club Pack “product demonstration set-up” is included herewith to provide a rough view (ie rendering) of the approach in this setting, according to the latest details that we have regarding the proposed size of space intended for us.
Although we had interest from the prospective retailer already in September, the process of obtaining the actual vendor number with the organization, ie their parent company, was the next hurdle. As we have now received a written update from the prospect that the pre-requisite vendor number is forthcoming, based on having met the (rigorous) requirements, our work on this project is picking up momentum again.
While there are always adjustments to the final versions of products from the rendering stage, this updated rendering illustrates the simplification of presentation that the 1000+ Stain Remover name delivers. Our goal is to obtain a test location to practice the operation of such an end-of-aisle display under live conditions and then to work out the logistics for expansion. Our preferred region for initial testing is Texas.
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In this type of setting, the value proposition is paramount. Hence the emphasis on the “…makes 100 bottles” concept. This is possible because 1000+ Stain Remover is highly concentrated for use as a top quality stain remover, or can be diluted extensively to still provide superior all purpose cleaner spray action – at a price per bottle that is competitive with anyone.
Possessing the vendor number is not a guarantee of business, it is a pre-requisite. However, companies of this stature do not waste time going through the process of issuing vendor numbers casually. It is therefore fair to characterize this project as having gained some forward movement. I will supply more details as circumstances allow.