We thank the management of The Home Depot’s “Merchandising Execution Team” for their kind remarks about the readiness and motivation of Winning Brands to support 1000+ Stain Remover in the field. The MET program is The Home Depot’s North American in-store merchandising organization. In Canada, more than 1,000 associates are focused on providing in-store service to the shelf arrangements, displays, re-stocking efficiency and other facets of the “presentation” of merchandise within the stores.
Winning Brands began its liaison work with the Canadian team recently and is already appreciated for its approach according to first feedback, yesterday. The MET goal is to ensure that The Home Depot associates who are merchandising the Paint Department, where 1000+ Stain Remover is based, are familiar with the product assortment from a customer perspective and optimize the customer experience. In our liaison work with the MET, we demonstrate the use of 1000+ Stain Remover where appropriate and permitted. We provide an understanding of how The Home Depot’s customers can best be served by 1000+ Stain Remover within the context of the department.
I sometimes use the term “hit the ground running” when describing our constant preparations to be effective when opportunities emerge. This is an example of what I mean. The management of the MET team was very satisfied by the focus, dedication and capability of the Winning Brands representatives and the product itself. Management expressed appreciation of the self-motivated spirit evident and the clear enthusiasm demonstrated by Winning Brands to contribute to the success of the program, for the benefit of all. Not all vendors exhibit this fitness to participate in the MET mission.
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To the extent that the Canadian MET operation runs on the same principle as the MET program at The Home Depot USA, this competence contributes to Winning Brands’ viability as a North American business partner for trans-border organizations.
On a practical level, our execution of product orientation for the benefit of MET members is the type of measure that can lead to increased product velocity within the stores, independent of “advertising”. It is Winning Brands’ business model to create conditions which accelerate per-store movement of 1000+ Stain Remover on a year-over-year basis. In the case of The Home Depot’s MET, we have been told that we are off to a very good start.
