July 14, 2011 archive

Shareholder Question: In-store demos

QUESTION Do-it-Best sounds like a really great opportunity, but obviously you can’t get out to all 4000+ Do it Best retailers in short order. So, how to you plan to bridge the gap between the strength and effectiveness of the in-store/person-to-person demosĀ andĀ the stores you can’t get to in practice? Lack of exercise and obesity too …

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