Hello all –
Catching up at the end of a busy day.
Just before I discuss Do-it-Best, a quick note of thanks for a number of kind e-mails about the Video Weblog – several people indicated that they felt the idea was a good one. Since that is the case, I will invest a bit to beef-up the technicals. It wasn’t intended to impress anyone, but rather just answer a shareholder question. I was in the office on Sunday, and forced myself to learn how to create and post a video from my cell-phone, and to edit-it on my cell-phone, and to upload it from my cell-phone within a few hours. Zero cost – and shareholder question answered quickly. I need to find a better microphone adapter, lighting, etc and get things set up so that we don’t have to call in an $X dollars per hour videographer and editor, just to answer a shareholder question on a blog.
OK, now to Do-it-Best: It’s the “best” of both worlds – the flexibility & spirit thousands of independent businesses, yet coordinated in many respects through their “head office” so that it’s practical to service the account. Bear in mind that the “head office” works for the stores, not the other way around as one finds in chain stores. Each system has advantages, and we appreciate the opportunity of working with both.
In the case of Do-it-Best, the specific advantages are:
- Huge store count
- Huge employee count
- Highly respected business model – the cooperative – in place for many decades
- Very healthy financial operation – no long term debt
- Excellent internal information distribution so that we can get things out to stores, en masse, affordably, when WE choose
- Weekly deliveries to stores that can have as little as a single bottle, or several cases of bottles, through freight consolidation
- Nationally recognized banner amongst households across the nation. One response logo on the TV/magazine will suffice if consumers know that logo!
- Positive attitude – store owners can make decisions at the front line. (How do you think that display rack got to Rollier’s? We asked, and they decided, fast.)
- Marketing experiments – when you have so many stores to work with, all kinds of interesting things can be tried.
- Long history. Do-it-best has a fine, long history. I have no doubt that they will be around for many, many years to come, in some form.
- International Division. Important opening – dozens of countries. Winning Brands supplies the quintessential “international” product.
- Natural place to expand SKU’s
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In my opinion, this is the perfect way to strengthen the foundation of Winning Brands by letting our product(s) become known to thousands of store owners and tens of thousands of employees – all of whom have family, friends and neighbours. This supplements the distribution already in place to independent stores who are not part of a buying cooperative, without Lancaster or other distributors suffering, because the Do-it-Best stores prefer to buy from their own distribution centers. It’s business that we would not have had otherwise.
By being on a solid footing this way, we can be a better partner to the chain store national accounts. The big corporate chains don’t want their vendors to be dependent on them. It’s not healthy for a number of reasons. The more self-sufficient that we are in the marketplace for our products and ideas, the more calmly we can make good choices and develop mutually beneficial relationships with respected chain stores too.
“Calmly” is the key word in this. It’s clear to everyone that I am no Billy Mays on camera – nor do I try to be. Organizations need a variety of “types” of people, including engineering and analytical types too. Whether you are sending a rocket to the moon, building a computer or, yes, designing systematic consumer product manufacturing and distribution arrangements, attention to detail is just as important as the “vision thing”.
Cheers.
