As the preparations are being made for the Do-it-Best October Market, even now materials are being submitted for approval of content and for distribution in advance, to over 4,000 member stores of the Do-it-Best organization, as Order Forms. Winning Brands has never before been available to so many potential retailers according to an organized protocol. There has never been a better networking opportunity for the company, and its brands, than with this group of associated independent retailers, who form one of the most effective buying groups in America. These retailers represent the single largest collection of ideal store types for 1000+ Stain Remover to connect with consumers coast-to-coast because of the flexibility of these retail settings. The customer service relationships in the independent stores are often more personal in nature and lend themselves perfectly to the recommendation of products.
The member stores of the Do-it-Best organization are not all stand alone single outlets. Many are local or regional groups of stores with a loyal following. All of them have the freedom to get behind a product they like and do anything that pleases them to promote their favourites internally. Whether this involves displays, signage, brochures, in-store demos, end-of-aisle promotions, check-out-lane positioning, use by personnel in the stores, cross merchandising in different departments, and more. A “headquarters” decision is often a matter of simply walking to the corner office and obtaining a decision on the spot, or soon at any rate.
The simple fact that over 4,000 stores will be receiving Order Forms in the simple, well organized format of a standardized buying system, for the purpose of deciding whether to take in their first 1000+ Stain Remover is unprecedented for Winning Brands. Regardless of the number of first stores to participate, the consistent outreach possible to this coordinated member body will only continue to increase the number who regularly order and stock both sizes of our lead brand, 1000+ Stain Remover; 4 oz and 30.7 oz, shown in their delivery packaging, below.
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Our initial order system will also have the benefit of providing the actual names and addresses of participating stores for the purpose of accurate additions to the Winning Brands Store Locator.
Of further interest to shareholders is that when our SKU numbers are in the Do-it-Best computer system and ready for member reference, then it will be possible to go into any Do-it-Best associate retailer in the country with the information necessary for that store to pull up the product on their Do-it-Best order system. This will become the first time in Winning Brands history that almost all shareholders in America will have their product availablle within a reasonable distance to themselves, their friends and their family, as well as having the satisfaction that they own a piece of something that is real, growing and on its way up in the world.
