QUESTIONS
1. How is the registration process going with the SEC? As a shareholder, I firmly back the Company; however as you turn the corner in terms of self-sufficiency it is evident that more financing will be needed in the next four or five quarters to sustain operations. As you pointed out in the recent quarterly, SEC registration, will give the Company a better chance at securing additional financing without having to dilute shares further. If at all possible, could you please address to current share holders your thoughts about the current Share Structure as the Company now begins to turn the corner to Profitability.
2. Could you provide the current total number of store locations that the Product is actively selling in.
3. Will we see the product placed in multiple locations throughout the same store site?
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1. An example of a procedural question under consideration is whether an S1 or Form 10 would be more advantageous. This and other questions are being studied currently with experienced counsel. Even if registered, conventional share issuance is by its nature dilutive. We are exploring financing options in which the funders take more risk than earlier financing, by having the dilution less severe, less rapid, and less certain. This attitude by the company, of seeking the participation of more committed funders coincides with more interest than ever in Winning Brands by potential backers. Despite the company’s current share price, it otherwise has a good reputation as being reliable, straightforward, focused on legitimate business development and plausible as a success. The situation is dynamic. I would therefore be doing you a disservice being more specific at the moment. It’s not that I wouldn’t like to be, but there is going to be inevitable variation in specifics, thus possibly creating confusion. The prime directive in the financing mandate is this: how can we accomplish what we need to in a manner that respects the interests of current common shareholders? There will be no cynical sacrifice of the “first generation” in this case. I know that it happens routinely, but Winning Brands is not ordinary in its approach to things. I have no interest in succeeding at the expense of my fellow, current, common shareholders. We are in this together.
2. The most difficult aspect of your question is the adjective “actively”. Retailers do not provide us with this information, generally. We would love to have it, so that we could focus attention to where it is most suitable. We are given the lists of outlets at which the product should be available by distributors, but are unable to call every one to confirm (although we perform spot audits). Our finding has been that there are as many stores that carry the product that are not on the Store Locator yet, as there are stores on the Store Locator that are not active. I will ask our programmer to provide me with a current count for an up-to-date estimate soon. Ultimately, it will always be an approximation, just like the population census. That is always just an estimate, despite best efforts.
3. Multiple locations within a store (cross merchandising) has been increasing, we have noticed. This is always at the discretion of the store and reveals high initiative. This is because the product is officially at home in one department. Thus it takes real goodwill by staff and management of another department to carry it over into theirs. But it happens. There are plenty of good people in these organizations. Our goal is to earn their respect as hardworking motivated partners to warrant such extra efforts by them.
