FYI – Teleconference was carried out today for next step in getting us online. Our implementation team is designing our GSA Advantage online presence, right now. What many shareholders may not realize, is that we do not have to rely on occasional large orders as the only basis on which the sale of our products to government buyers is possible or attractive. Online platforms such as GSA Advantage, amongst others, permit the large number of holders of government authorized credit cards to buy things as needed for facilities maintenance. The National Weather Service, the Coast Guard, the United States Postal Service are only three examples of such additional agencies (of many) beyond conventional military who can, and do, buy supplies in our category regularly, for their facilities maintenance. We will make inroads into such organizations as the usefulness of our products becomes known. There are many internal information channels to accelerate the spread of such information.
A large number of small and regular transactions can be accommodated through the online ordering portals, through which we will be paid by credit card at the time of order.
There will be many weblog entries on the subject of the GSA henceforth because it is a fascinating, substantial, long lasting opportunity. We have been developing many ideas in which our approach to the opportunity will be ‘a cut above” (referring to the competition). Remember, Winning Brands’ biggest obstacle to having a substantial business volume in the USA has not been product related. The biggest obstacle has been a shortage of substantial U.S. retail partners and scalable platforms. This seems to be changing now. The GSA can be thought of as a super-partner because they have a genuine need for products as an agency representing a vast number of end-users with professional/institutional appreciation of the quality and value of our products. The GSA will emerge as a fruitful area of activity for us. It may seem to observers that the GSA approval has “come out of nowhere”, but is actually something that we have been working on for a very long time. It is now “activating” because we have passed a complex vetting process.
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We have developed plenty of good ideas and now truly “hitting the ground running”, precisely because we were so well prepared.
