Update: GSA – Welcome Letter

There is only one way of putting it – “A Class Act”.  I am truly impressed with the GSA.  Today we received our “Welcome Letter” and attached reference guide which sets out on 34 pages how contractors can operate most effectively in this setting.  Whereas some vendors may go cross-eyed with 34 pages of do’s and don’ts, I think it’s terrific.  This is real engagement, and proof again that a committed team and great products have a profoud opportunity in this venue.  Above all, it is clear that the GSA would like its vendor team to succeed (because it means that its client agencies are benefiting from suitable products and value).  This positive attitude is clear in the GSA approach.  It’s really a great experience.

As a side note, Winning Brands has already had its first planning session with the Stars & Stripes media organization, discussing the ways and means of ensuring that awareness of our lead products is established.
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Various elements of a good plan will be designed and deployed, in due course.

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