November 21, 2011 archive

Sam’s Club – Test Objectives Met

On Sunday, Robert Hicks’ son and wife came to visit him at Sam’s Club in Houston, where the 5th in a series of Road Show days were held, designing a suitable launch for  the 1000+ Value Pack.  The test revealed that 1000+ Stain Remover was being purchased, brand unknown, by a sufficient number of shoppers (based …

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Shareholder Update: KIND Laundry Products

A number of shareholders have been asking about KIND Laundry Products.  The common thread is the question of how the brand will be positioned in a competitive landscape. Most fields are competitive.  There is a school of thought that the competitive fields represent the best business opportunities because they reflect high demand.  Also, in a …

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