The Home Depot store in Parry Sound, Ontario set a record of 1000+ Stain Remover bottles sold in a single day – 39 transactions yesterday, through an in-store promotion of their own design.
The significance of this record by Home Depot for 1000+ is both that it arises from the initiative of the local Home Depot staff themselves and that their leader within the team on this project implemented the initiative entirely internally with their own research and materials, including demonstration tools.
This is the small community referred to in my November 4th update. Daniela Relja, International Sales Manager and I, drove to Parry Sound today to meet the team behind the local initiative. We were greeted with, literally, a celebration of 1000+ Stain Remover at the Paint Department counter festooned with balloons, a display of store-made before/after props, and bottles on display. The special table had been set up by staff to increase awareness of 1000+ Stain Remover in the community.
The store faced a challenge of being out of stock of the 909 mL size during the promotion because a local contractor had been so happy with 1000+ shortly after discovering it here, that he came back to purchase additional bottles for his staff to use. Replenishment inventory had just arrived by the time we pulled in.
Other personnel in the the Home Depot store shared their personal success stories about 1000+ Stain Remover with us, and told us that they have 1000+ in their households now too.
In the pictures below, you can see the Store Manager, Kim and the Lead Hand in Paint Department, Shane. During the visit, Winning Brands provided re-usuable shopping bags, sample pouches, brochures and the latest version of the Customer Impressions Binder (testimonial archive).
It was a pleasure to verify this superior performance through a personal visit. The positive factors that give rise to such local success are not limited to this store alone. If we advance one day from the current U.S. www.HomeDepot.com online listing to a full in-store listing with Home Depot in America, as we have with Home Depot in Canada, there is no reason that a variety of in-store initiatives can’t occur with similar delight, and effect, in the USA.
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