As our shareholder base has grown over the years, a number of creative talents have emerged. We are a group with a vested interest – to help the public at large, and now governments, discover what we already know; Winning Brands has terrific products! These talents have shown themselves in video, operational ideas, field research and product introduction to friends and family, etc.
Our focus has been the emergence of 1000+ Stain Remover as a lead product. Now that this is happening, we need to foster more discovery of KIND and CLEAN1 as follow through items. This has been underscored by the approval of both of these additional brands by the U.S. GSA in our Schedule Contract.
Could I invite our video posters to let us know whether they would be willing to create some of their personally expressive videos about KIND and CLEAN1 as well? Our market positioning for the three major brands is this:
- 1000+ Stain Remover = strong as a solvent, gentler than soap; just one bottle, a thousand solutions; World’s Most Versatile Cleaning Solution. Particularly gentle on skin and safe on delicate surfaces like clothing and upholstery. In other words, reach for it first when accidents happen.
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- CLEAN1 = Low foaming hard surface cleaner, particularly good for situations where scrubbing is required, suitable for addition to power washer reservoirs. Available in spray bottle. In other words, makes scrubbing more effective and easier.
- KIND = laundry detergent and fabric softener that is kind, like the name suggests. If you like gentle, you’ll love KIND. We have anecdotal feedback that people who have sensitivity to conventional detergents tolerate KIND better. Concentrated for great value. Nice, light, fragrances.
All our products compare favourably with category leaders in performance and value. That will not be a problem. The task at hand is to foster discovery and appreciation of the products on their merits, so that a following for each can grow naturally. Clearly, the social media platforms are the place to be. As we are working on the new websites for CLEAN1 and KIND, it would be great to hear from our most experienced shareholders to learn what you like most about these brands, and whether you would be willing and able to help a next generation of user videos emerge for the world to discover on YouTube. The company will of course invest in “corporate” videos in due course as resources permit. However, we are still in the “citizen army” stage where our individual efforts are disproportionately important. If we are proud of the products that we own, collectively as a shareholding group, there is nothing wrong with sharing our enthusiasm for what we have to offer with the rest of the world.
Feel free to note this e-mail address: Deberah@WinningBrands.ca Deberah Ruddy is Manager, Retailer Support and has a strong interest in knowing what your product experiences are and how we can incorporate these into our work with retailers for the benefit of all concerned.
We are sill a young, emerging, brand portfolio – but never underestimate what a motivated kid can do!
