Report in tonight from the field: $564.48 through the till for our retailer, today, in the one test location. We believe that this is a new record at checkout for 1000+ for a single store in a single day. It is not realistic to project this volume through all 600 stores in this chain on a daily basis, because the showcase event was attended, not unattended. Also, we are still in Road Show testing mode, not “listed” across the chain. However, in assessing the ability of Winning Brands to achieve significant sales eventually, it is a positive new benchmark. Congratulations Robert for creating the right conditions at the store level through planning and competitive drive.
