We are in touch with our new Do it Best retailers on a regular basis to learn more about their experience with us as a supplier and with our product. Together we can “make the case” to consumers for 1000+ to become the favourite in its category. For that to be teamwork, it requires mutual enthusiasm.
Our Customer Service outreach program, connecting with stores by telephone to understand their experiences, is generating a new supply of first-hand product impressions shared by Do it Best store personnel. Here too we see that amongst store staff who discover 1000+ uses for themselves, enthusiasm is developing and the basis of a solid brand relationship is forming. The Do it Best organization has approximately 4,000 stores. We estimate that approximately 8% have 1000+ since its formal introduction in October.
The following is an extract from a Customer Service call report that I read today. It concerns a person working at a Do it Best store. It is typical of what we are hearing. Staff who think of reaching for 1000+ Stain Remover when a mess happens, solve a problem. These are “moments of truth” that money can’t buy. Store personnel who have rescued a possession or accomplish something that was personally important to them with 1000+, can speak about the product with far more interest and conviction when answering consumer needs. There are many reasons to like 1000+. In this case, it was the fact that a treasured football sweatshirt was left intact despite the removal of a tough stain.
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I was transferred to K____ who told me she was the one who ordered the product and as it happens she had the opportunity to use it because she was mixing some stain for a customer and accidentally spilled some on her favorite “Vikings” sweatshirt! She immediately tried the 1000+ and did say it took some effort and several applications but she successfully removed the stain and was thrilled that it did not harm the fabric or discolor it in anyway.
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