January 22, 2012 archive

Home Hardware Joins Winning BrandsTestimonial Education Program

  Approval received from Home Hardware, with 1,000 stores, to begin monthly distribution to all outlets of our monthly Testimonial Information Presentation in standardized format, suitable for the building up of a resource binder for consumers and staff alike.  Home Hardware is a partner organization of Do it Best, under the umbrella of Alliance International.  …

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Brand Equity – A Practical Example

I wanted to share the note below, received today, because it illustrates the commercial opportunities for 1000+ Stain Remover in industry.  I don’t discuss the industrial market as much as the consumer market, but the industrial sector is large.   Today’s note is from a warehouse operation that likes our product, but forgot where our product was first purchased.  Now the customer would like …

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