I wanted to share the note below, received today, because it illustrates the commercial opportunities for 1000+ Stain Remover in industry. I don’t discuss the industrial market as much as the consumer market, but the industrial sector is large. Today’s note is from a warehouse operation that likes our product, but forgot where our product was first purchased. Now the customer would like our help connecting them with a retailer that carries it in their preferred size. It reveals valuable “brand equity” when a customer seeks out a store that sells our product specifically, rather than the customer merely picking up “whatever” cleaning product their local store happens to carry. This commercial warehouse could obviously use anything that is currently available. Why do they make the effort of sourcing our product, specifically? They answer this question for us in their own words; it is “superior”. Brand equity is an important measure of a company’s enduring potential because a “destination” product is worth more than a “me too” (generic) product. 1000+ Stain Remover is a destination product. This is brand equity.
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Dear Winning Brands; Our company is located in Mississauga and purchased in the past 4 ltr containers of Winning Colours (1000+). We use this for our warehouse upkeep, for example removing tape residue from melamine, or overspray from spray paint. It is a superior product. I have been instructed to place another order for 4 – 4 ltr jugs but can’t remember the company name that sells in 4 ltr containers. Would you kindly direct me to this company so that I can place and order. Thanks in advance.
