Store Scenes: Walmart

A shareholder was carrying out some due diligence as to whether our product really was in their local Walmart (in Canada).  He found our product and discovered that it had an excellent shelf presence with 3 facings in this outlet.  He counted the number of bottles (including those pushed to the very back of the shelf out of view, or up beyond reach etc) 15 days ago at 35 compared with today’s count at 18.  I cannot verify the information, but am sharing it believing it to be reliable.  This excellent result of more than a bottle per day is not typical across stores, but is a statistic that is showing up more often than before.  To be able to see a return to these shelves is an important affirmation of the firm’s accomplishing three key things:

  • Obtaining and retaining a business relationship with one of the world’s most important retailers
  • Delivering a manufactured product on a consistent quality basis
  • Having a brand which consumers are choosing to try and/or repurchase- demonstrating relevance to the market

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