QUESTION
You stated at the beginning of the year that you felt you have now accomplished enough to warrant a stock awareness initiative. We are going into March and have not heard any more about this, and the stock is sitting at .0003! When are we going to hear and see more about this???
ANSWER
Yes, we are proud of Winning Brands in many ways, and there is a positive message to be shared with new and prospective retail investors. The logical time to ramp up such outreach is when we are clear as to the nature of our refinancing, because it affects the scope of business projects that we can undertake, going forward. The core message to the prospective retail investors (i.e. prospective shareholders purchasing shares on own account) should be authentic, not the usual “stock promoter hype”. This requires clarity about the basis on which the company will fund the next 2 years of its business plan. Also, we do not want to compensate investor relations/awareness associates in shares (for a number of reasons). That is a second reason that the ramping up of IR/IA should follow the refinancing.
On the subject of refinancing, we are confident that we have identified advisors whose track record, ability to understand our objectives and proven contacts are of sufficient quality to proceed with preparation of a formal proposal to appropriate candidates that are already known. Over the next 90 days there will be a great deal of work going on to complete this. The most important vetting condition on our end was to prevent a reverse split as a condition of the funding, and that the funding be sufficient in scope to enable an end to 504 funding. An ability to end 504 funding will no doubt bode well for the removal of the partial chill in due course.
Complete refinancing will provide a tremendous shot in the arm to the company because management will be able to focus more on business development, the product costs will decline, marketing commitments can be planned further in advance, etc. It had not been possible in the past to raise 7 digit financing amounts due to rolling 12-month funding limit constraints inherent in Regulation D, Rule 504 (that we have always honoured). We will not have to rely on Reg D, 504 for the contemplated refinancing.
In summary:
- It seems likely that we will be able to raise a sufficient sum this year without R/S to enable an end to 504 financing
- This is a positive factor in the plan to end the partial chill
- IR/IA will be undertaken to diseminate important information about completed refinancing and to acquaint prospective shareholders with operational developments
- The supply/demand equation for our shares will be restored by ending the downward price pressure that 504 supply creates.
- Elevation in Winning Brands trading tier will be facilitated by normalized conditions
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