The following mini-updates are simply to reconfirm, as a courtesy, that things are all still moving forward.
FOOD JOINT VENTURE
Key partner is returning from Trinidad on Wednesday following procurement trip to source interesting opportunities. The 3rd party A/R question still revolves around the insurability of the perishables at the level of $200,000 over a revolving 60-day payment cycle by our supermarket customer(s). Regardless of that issue, it is likely that we will be able to get more operational somehow. The elements are interesting and there is a niche for us that is difficult for competitors to simply duplicate, considering the specialized supply line that we are cultivating. On the up-side, people eat every day – one of the few things that we absolutely all must do to survive that is actually pleasurable. So, that gives this sector a special vibe.
NUTRACEUTICAL JOINT VENTURE
We are negotiating with 2 potential contract packagers to obtain the best possible price/delivery turnaround/terms, while taking into account the need for quality and pedigree. In other words, we have to be able to withstand any regulatory enquiries about the origin and good manufacturing practices applied to these proprietary products. It’s actually going to be fun marketing a product to men. So much marketing today is moving toward the female decision maker that there are relatively few male zones remaining. We are going to be male positive, unlike much of the current generation of advertising. It’s an interesting opportunity.
e-SPORTS / GAMING / SOCIAL COMMERCE JOINT VENTURE
We are negotiating along multiple poles – one is with the intellectual property holders, another is with project backers, the third is with possible additional publico(s) amongst whom some of these elements are split. It’s too complicated (and too confidential vis a vis 3rd parties) to go into depth yet, however it is all still current and there is no negative energy around the possible relationships. There is certainly a lot that can be done in this realm.
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We recently passed a Health Department chemical audit, by which our ingredients, labeling, claims, safety and other factors were being reviewed. During that period, we were under a stop-distribution order, that has been lifted. It was a random audit, not prompted by any complaints. But it did take time and money to deal with it successfully.
In the meantime, we are launching a refreshed website for our lead product 1000 Stain Remover. The site has not yet been optimized for mobile. However, the desktop version is getting there. Still a work in progress, but a fun updated treatment: www.1000PlusStainRemover.com
Nobody likes stains, so even though the average person isn’t in love with cleaning per se, letting stains accumulate is really not an option. I understand that there are other good cleaners out there, but our quirky and effective 1000+ Stain Remover is not just a “me too” product. It has a loyal following. The key is to increase awareness. Heaven knows that I have had enough time, but the silver lining is the fact that perseverance has kept us going, and our customer relationships positive. So, breakthroughs can still happen.
I’d love to see us get listings in the automotive sector – there is so much that 1000+ can do around cars, repair garages, detailing facilities, etc. A listing with the big guys (NAPA, AutoZone, Advance, Car Quest, Pep Boys and others) would change our destiny for sure. Perhaps one of our shareholders has the elusive magic touch with these organizations and can add commission income to future capital gain of a recovering WNBD share price. You never know “who knows whom”. There are synergies sometimes that come out of nowhere, and a tipping point happens.
By quirky, I mean that it’s as strong as a solvent, but gentler than soap. I know that sounds contradictory, but unlike most solvents, you can get 1000+ Stain Remover all over your hands, and they are fine when you rinse them off with water when you are finished. In fact, normal skin even feels better. Furthermore, it’s a hyper-concentrate. So you can use it full strength for stains, or add even just a little bit to water in a spray bottle or bucket, and you get a terrific all purpose cleaner. So it delivers great value. Furthermore, 1000+ Stain Remover is astonishingly versatile. There are just so many uses that you’d never otherwise hear about. From cleaning the mats under a horse’s saddle, to removing gunk from dentist tools before sterilization, to removing pet spit-up or accidents on carpets, to cleaning your hot-tub covers, etc. That’s why we call it 1000+. It remains a mystery to us who it is at the U.S. Navy who keeps dutifully putting in their small but regular orders amongst the overseas depots. It’s classified information apparently – but some people somewhere in that organization are sure loyal to 1000+ Stain Remover.
In the meantime, we’ll keep at trying to crack that Auto market listing. I am serious about inviting people who can pull a few strings to earn a commission over-ride on the account(s). With thousands of locations, accounts like these could put serious money into somebody’s hands and still leave WNBD shareholders happy with the remaining profit.
INVESTMENT CAPITAL FOR FILINGS UPDATES ETC
Still looking good. May is a possibility for funds to become available for this, in whole or in part.
Respectfully,
Eric Lehner, CEO
WINNING BRANDS
