Common Sense is a Powerful Ally

ONE PICTURE SAYS 1000+ WORDS

Image Credit: GetDrawings.com

Anyone who pursues a goal that is visionary encounters skeptics. Any shareholder group whose instincts support a business mission encounters naysayers. Sometimes it helps to take a step back and just see the whole picture. If our goal can be explained easily and is supported by common sense, both, then we have a winner on our hands. Sometimes, it’s that basic!

The calculations that resulted in the rendering above compares the proportion of garbage THAT IS NEVER CREATED compared to the amount of 1000+ used as a spray cleaner concentrate, when consumers go re-usable with us.

The Empire State Building is a symbol of great vision, but also of great design and construction. It is an appropriate backdrop for me to share, in one single picture, showing why I am convinced that 1000+ Stain Remover / Spray Cleaner Concentrate is a brand that will gain traction with consumers. IT MAKES TOO MUCH SENSE TO FAIL! How can a terrific product that addresses stain messes that occur by the millions every day in North America and also delivers huge savings in money and environmental positives of this magnitude through plastic waste reduction, not get its day in the sunshine?

Remember – moving toward any goal also presents obstacles. Stores probably have mixed feelings about our accomplishment. We have to admit this to ourselves. Are stores thrilled that our consumers will need 20 fewer bottles of ordinary spray cleaner? Of course not. Are stores thrilled that our consumers will save 95% in pricing by going re-usable with our concentrate? Of course not. On the other hand, the railroad companies had to accept the reality of automobiles and trucks and airplanes when they arrived. This is life! Things evolve. People are making more responsible choices now in all sorts of ways around the environment. If people save a lot of money and do good in the process – why on earth would they not do so? The answer is, they will. It’s inevitable. Re-usable shopping bags sounded like a crazy idea not so long ago.

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In my opinion, the ONLY thing holding us back from major success with this exceptionally useful consumer product is consumer awareness. Almost no one in America even knows about 1000+ yet. We’ve been around for several years but easy to miss because we spent most of our time asking for retailers to give us exposure. It’s easy to stay off the radar of consumer imagination when consumers don’t know you exist.

We are going to change that. We are going to make much better use of social media in 2021 and going forward, to create that awareness. When consumers tell their favorite retailers that they at least want this CHOICE offered to them, then things will turn for us.

Our re-engineering of 1000+ from being “only” a stain remover to now also being a Spray Cleaner Concentrate is new for us. The time and money that we have invested laying our foundation has proven our determination. Now we must leverage these powerful new factors in our favor. You will be hearing more about new social media initiatives shortly.

Thank you for your own vision in supporting Winning Brands with your trust, enthusiasm and goodwill.

Cheers,
Eric Lehner, CEO
Winning Brands

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