The Role of the Social Media at Winning Brands

WHAT IS WINNING BRANDS’ GOAL IN SOCIAL MEDIA?

A number of shareholders have expressed interest in understanding our social media plan. The following is a summary of our objectives. They fall within two categories – product oriented and investor oriented.

Our product oriented social media focus is to increase awareness of our lead product, 1000+ Stain Remover / Spray Cleaner Concentrate in order for 1000+ to become a consumer product success. A rising stock price will be our reward for doing things in the proper order – focusing on the business, and achieving this goal.

The investor oriented purpose of Winning Brands social media activity is to cut through the noise of rumour and confusion that accompanies dynamic situations. We do this by offering clear position statements that can be attributed to an official source. With such clarifications as a matter of record, investors can decide for themselves what their appetite for risk is.

With regard to our investor communications, I am conservative amongst my peers. In characterizing Winning Brands, I emphasize that our lead product is a micro-brand. I disclose that although we have some sales revenue, the volume is trivial by comparison to what it needs to be in order for the firm to be self-sustaining and lucrative. Our OTC Markets disclosure page has for several years set out our debt and operational challenges, not only our opportunities. There is no shame in being in the aspirational mode. THAT IS WHY OTC MARKETS EXISTS – TO FOSTER THE EMERGENCE OF ENTREPRENEURIAL SUCCESS THROUGH EARLY STAGE DEDICATION BY COMPANY MANAGEMENT WITH THE SUPPORT OF INVESTORS. Every CEO of a company that is quoted by the OTC Markets organization should be grateful for this venue and do his/her personal best to foster a good reputation for OTC Markets, and its issuers, within the public at large.

Therefore, I am proud of the fact that Winning Brands has always been forthright about its challenges and the enormity of its battle against the odds. Nonetheless, the “penny stock” investor community has immense collective ambition and intelligence. Social media platforms provide tools for investors to carry out up-to-the-minute due diligence and to communicate with other investors like never before. Winning Brands has responded to this rich information environment by participating and fostering discussion, not avoiding it.

Winning Brands has a lead consumer product that is particularly well-suited to awareness building in social media. Our 1000+ brand is proven to be a genuinely good product in terms of quality, is proven to be useful in a wide range of settings and is now even proven to be “bigger than itself” – i.e. 1000+ delivers additional societal benefit. 1000+ Stain Remover / Spray Cleaner Concentrate slashes plastic garbage by 95% in our product category and has the potential to save America’s consumers many millions of dollars by ending needless waste.

A relatively new aspect of our social media marketing plan deals with the phenomenon of the “social media influencer”. These are individuals who have an exceptionally large social media following. They could be the key to our progress, if we establish suitable connections. Their content creation, combined with an active fan base, creates a fusion of capabilities that has never existed before in TV advertising or other conventional media. With the help of suitable social media influencers, our current “micro-brand” could become widely known, fast. Precedents exist for such sudden breakthroughs. Consumer awareness that is achieved by social media engagement will increase the appeal of our 1000+ brand to retailers. Much good can come from entering into appropriate social media influencer arrangements.

The largest social media personalities are the hardest to reach. They are bombarded with propositions. Many use intermediaries to process the barrage of outreach coming their way. For this reason, Winning Brands is in discussion with specialists who can make warm introductions and manage such relationships. The “searching” described above, is one approach. An alternative, is to foster a bidding process. In this alternative approach, Winning Brands describes its objectives to the community of social media content creators and solicits their proposals to us for sponsored arrangements. Each of these two approaches has its merits.

For the interest of our shareholders, I have cut and pasted below some recent correspondence. It describes the basic premise of Winning Brands’ desired social media influencer relationship, in a recent email. My correspondent’s identity has been redacted for privacy. I share this communication so that our stakeholders know what we are actually after. If you have ties to a major social media influencer personally, please drop me a line. Our destiny could change positively, rapidly, and enormously with the right social media influencer relationships. It does not matter how we made the right connections. We have exciting work to do!

EXTRACT:

“Hello ____________ (Intermediary to Social Media Influencer)

We are a cleaning product micro-brand that can dramatically reduce empty plastic bottle garbage in America.  A single bottle of our 1000+ Stain Remover / Spray Cleaner Concentrate makes 20 (!) bottles of spray cleaner re-fill.  Just add a bit of 1000+ to water in any re-usable sprayer.  It’s that simple. This delivers a 95% reduction in plastic bottle (and trigger sprayer) plastic waste to land fill sites. 

There are over 125 Million households in America.  As you know from personal experience, most of these homes have many spray cleaner bottles.  Each one of those gets thrown away every time it is empty.  You can see how this adds up to hundreds of millions of such bottles every year.

My goal is to find a social media influencer with whom we can encourage followers to discover the satisfaction (and savings) of going re-usable.  The social media influencer, in our relationship, is an authentically noble figure because the purpose of the exercise goes beyond just promoting a brand.  The influencer is actually making the world a better place.  By framing our promotion as an encouragement to “go-reusable”, the net effect of our promotion is favorable for all participants in the re-usable category.  Our willingness to emphasize this general message as much as our own brand identity is our own noble contribution by means of a generosity of spirit.  This approach is therefore about seriously slashing needless waste.

I am fully aware that our success in this social media initiative will foster more competition for ourselves.  BUT THAT’S OK!  The reason we don’t mind is that a greater good is achieved.  My colleagues and I on the 1000+ brand team will just keep thinking harder about how 1000+ can remain a brand of choice on its own merits.  We will just keep getting better.

Bottom line – I am after BOLD MOVES AND BOLD PROGRESS for 1000+.  The right social media influencer can deliver an inflexion point in the history of our brand, and make a genuine contribution to the wellness of our planet.  What’s not to love in that proposition?!

I look forward to hearing more from you about finding the best way for the HUNDREDS OF MILLIONS of people who are going to use social media today, i.e. this very day, and every day, to engage with our terrific brand.  I can do my part, if you can do yours.  Are you up to it?

Website: www.1000Plus.ca
Eric Lehner, CEO
Winning Brands Group”