Tag: There are many good examples of brands needing several years for a breakthrough. Sometimes this can be as simple as “reframing” a single associated brand concept.

Tipping Points and Time Frames

For shareholders who wonder how to assess an appropriate amount of time for a new entry level publico to “make it” – there are many opinions available.  In general, our shareholders are investors, not flippers.  Are they sensible?  There are many examples of why 5 – 10 years should not be considered unusual for a firm or brand to …

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