Shareholders will recall that Winning Brands is interested in supplying Winning Colours Stain Remover 12-Paks to U.S. convenience stores.
The first attempt was through traditional distributors in Indianapolis and Cleveland, with 100 stores in each city having a display box installed under a Local 100 program. Results were encouraging in so far that product was moving out of the display box in most settings. However, the program needed improvement in one key operational factor: replenishment. Convenience store staff were allowing display boxes to empty without systematic reordering. When sold out, the “out of sight, out of mind” phenomenon would result in unnecessary delays – or a failure to re-order. This was an operational obstacle to efficient growth in this sector. Traditional distributors did not have the right to walk into the convenience store and re-stock automatically.
A new method was put into consideration: Direct store delivery (“DSD”) by mobile convenience store specialists, who have the right to restock depleted items without specific permission. Regular visits = regular replenishment. During preliminary orientation of DSD drivers, it was found that a large quantity of the 12-Paks in the confined space of DSD vans released scent to an extent that was uncomfortable. DSD drivers spend a great deal of their time in their vans. It was determined that the proper shrink wrap would address this. The material needed to be a true vapour barrier, available from strategic suppliers, able to be applied with the right automated equipment affordably, not affected by the change in temperature and humidity through 4 seasons, snug and resilient, yet easy to remove quickly, and other criteria.
The required material and process has now emerged, meeting all of these conditions. It has been applied to a test number of 12-Paks. These will be evaluated in New York under real world conditions starting in approximately one week by the coordinator of the DSD program in his own vehicle.
The first picture below is the original convenience store display design, open. The second picture below shows the new shrink wrap material, snug and completely effective for its mandate. The third picture below shows the new display box design, open. The change in display box colour and graphics is more consistent with current Winning Colours branding, includes the trademark slogan “World’s Most Versatile Cleaning Solution!” and contrasts better against the preponderance of red at convenience store counters. These new boxes will be printed in a few days.
- Original Convenience Store Counter Display for Winning Colours Stain Remover 4 ounce Paks
Display box/shipper, closed with new vapour barrier for DSD program test.
New use of colour and images for Winning Colours convenience store display paks.
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