My opinion on the subject of reputation, for products or people, is that it’s a waste of time to pretend. The “community” eventually gets it right when making such assessments, given enough time and sufficent points of view. While particular individuals often don’t agree with each other, patterns emerge over time through word-of-mouth, for better or worse. The pattern is important.
That’s why it should be encouraging for Winning Brands shareholders to learn that a pattern is emerging of Winning Colours Stain Remover being recommended by people in their regular lives, based on real experiences. This is starting to happen more often because Winning Colours is being used in such a wide variety of clean-up situations. We are noticing an up-tick in the number of such testimonials and their diversity. This is one reason why we have designed an initial list of uses for Winning Colours Stain Remover at the bottom of the landing page for the Winning Colours Stain Rescue Kit. That list will be added to and updated.
The diversity of uses for Winning Colours is creating a similarly wide range of testimonials. Even artists are starting to “teach” that the use of Winning Colours Stain Remover is something that their students should know about, as per the following unsolicited testimonial received this week:
- “I am an artist and must admit that your product is the best brush cleaner I have used. I, now tell students, they only need one set of brushes and can move from water-based to oil-based projects using this as their cleaner. HR”
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Interestingly, this is only the most recent such testimonial from artists, unsolicited – there is a pattern emerging for this sector. No money has been paid, no consideration has been given. The motivation is directly connected to the experience with the product. Art supplies can be expensive. Brushes degrade through systematic use and cleaning with convenitonal solvents. Winning Colours is being found by artists to extend the life of these valuable brushes. It also saves them money because Winning Colours can be stretched with water and its kind to their skin and delicate surfaces. The bottom line for artists: it works better, costs less, does more and reduces stress.
Shareholders who follow Winning Brands closely may already know this about the product, however many are not aware that there is an independent testimonial stream that goes beyond the experiences that stakeholders share with each other. Grass-roots Winning Colours testimonials are growing in number and are increasingly interesting. They will be featured more prominently in future marketing, now that we have a pool to draw from.
A number of artists, including art teachers, are telling Winning Brands that its Winning Colours Stain Remover is the most versatile clean-up solution they have ever seen for their various cleaning applications. These observations are unsolicited and forming a pattern.
